We've talked before about the importance of growing and tending your network with LinkedIn, and about the importance of your contact management system. But a network or a contact management system won't do much on its own. What you truly need is a way to reach those folks that they'll notice and appreciate.
How about a card? Everybody likes receiving those. Yeah, but you have to get the cards, and they never have the kind you want, and you need to write something personal on there and if you mess it up, you've got to start over, and then you have to go get another card—it's just too much hassle.
Not anymore. I discovered SendOutCards a couple of months ago, and it's changed the way I keep in touch with people. Even at its most basic level, the premise is still majorly cool: you can send a card, with a personalized message, from your computer.
You select a card (they have all kinds of categories for personal and business—including my favorite, "Apology"), type in the message, enter your recipient's address, and click "Send." And that's it! The card is printed, the envelope is printed, the postage is attached and it's mailed for you. It's insanely easy, and the result is several times greater than the effort you put in, which makes it an amazing productivity tool.
But that's just the basic stuff. After all, you're a creative force unto yourself. What if you've got a design that's much cooler than the thousands of cards SendOutCards has on file? If you go beyond the basics, you can upload your own pictures for greeting cards, postcards and trifold cards. Your work could be on a card with the click of a button.
Think about it: if you'd like to send out a postcard campaign to 100 potential customers, you could create a postcard, get it printed, have address labels created, then pay for postage—or you could do all of that in one session on SendOutCards. You'll save time, you'll save money (on everything except postage, anyway) and you'll reach the people you want to reach in a way that's almost guaranteed to make them smile.
Tell you what: send someone a card on me. Click here, follow the instructions and send someone a card for free. But don't be surprised if you get hooked on it.
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